These benefits are

from the beginning of 2008, every six months or a year, have a chance to talk with Cheng Binghao a few hours, but is not the same interview with other places, which is more like aimless chat, such as weight loss, child education, the importance of teeth etc..

, happy net and seldom aggressive speculation, with the idea of firm and secure product development, the disadvantages are obviously more conservative, in the early stages of development, in the financial, sales and promotion speed is relatively slow, and SNS showed a downward trend in the China potential, happy net is no longer market darling.

October 9th, independent shopping search portal to help buy 5 b5m announced the completion of $16 million B round of financing, the current round of financing by Kai Ming Investment ClearVue Partners / CVP lead investor, oak investment group Oak Investment Partners and well-known angel investors with the cast; the Kai Ming investment founder and director of the general manager Mr. Chen Weili will join the board of directors to help buy 5. Help 5 buy, founder and CEO Yin Rujie said, B round of financing will be mainly used for shopping search portal, help 5 buy website research and development, marketing and continuous innovation. Coupled with the February 2012 round of A round by Oak investment group led by $7 million 100 thousand financing, to help buy 5 cumulative access to $23 million 100 thousand financing.

in 2012 about 2 years time, to see the outside world happy net seems to have stalled, but Cheng Binghao believes that from the inside, happy net has been growing, after all, the world is not how to do a crash course in CEO, the best experience often comes from practice.

in the happy net popular early, grab spaces and the slave trade hot in a complete mess, it is enough to make the product managers and engineers based team happy for a while, then their logic is continued in accordance with their own ideas to make better products, but on the other hand are not important, even have no interest in.

Ifty, Ahmed, a leading partner in


Yin Rujie said, 5 to help buy China is the largest independent shopping search portal, officially launched in December 2011, is committed to enhancing China consumer shopping experience, and strive to build e-commerce transparent and efficient aggregation platform, will be hundreds of millions of high-quality goods and consumers connected with thousands of consumers will eventually become connected to the electricity supplier website. Entrance Chinese consumer online shopping. At present, 5 to help buy daily UV nearly 3 million, the average daily PV nearly 50 million including website, mobile client software, PC/ etc.; and included more than 300 million of product data, including commodity information, user reviews, shopping related articles and so on, data from more than 6000 B2C sites, covering goods, group purchase, travel, ticketing, promotion other vertical products; "

happy network founder and CEO Cheng

introduction: in the happy net most time in the dark, because the relationship of sina, Cheng Binghao and I had a lot of communication, in addition to do reference interview will help him PR market, then it is true happy when playing the most fierce, for Cheng Jingchang too "justice" idea. I said he did not like Chen Yizhou is a businessman, so do very difficult to have a good businessman. Over the past 5 years, although everyone shares bleak but the top listed companies aura, Cheng Binghao has now said to me, you are right, I really can not do.

, Yin Rujie said: "help 5 buy, committed to helping Chinese consumers to solve" buy what "and" where to buy "problem. With the help of B round of financing, I believe, in the e-commerce market, the development of the world’s largest China fastest, 5 to help buy Chinese online shopping search will become the leading brand, has become the first choice of consumers’ online shopping search website China."


Cheng Binghao was born in the suburbs of Beijing, did not go to college, a way to do wild ways of technical management in Sina, these experiences gave him the good psychological quality and confident state, a problem most likely to commit but he had many technical talents of entrepreneurship, is too focused on the product technology itself, while ignoring the important link of the other.

for Cheng Binghao personally, the years of happy net and landing in 2012 to expand the business and transformation, so that he is from simple to do product ideas, and how to manage and run a company. The management of the early happy net didn’t do well." Cheng Binghao also made serious reflection.


Kai Ming investment is a focus on the consumer sector investment Private Equity Investment Firm. The founder and managing director, Mr. Harry Hui and Mr. Chen Weili, said: "to help 5 buy is an accurate shopping, search and data processing platform.". With independent, fair user search experience, and more vertical search business, to help buy 5 opportunities to become China’s largest online shopping search portal."

oak investment group, an expert in the Internet and new media fields, commented: "the fast track 5 is much like the early KAYAK the leading travel search service provider in the United States.". I believe that to help buy 5 can also create the same outstanding performance in China, China’s consumers become indispensable online shopping portal. I look forward to working with Mr. Chen Weili and the 5 purchasing management team to help push the 5 purchase to new heights."

this is a life of the CEO, very serious, confident and with some technical personnel of paranoia, the pursuit of a good lifestyle, such as every point around 10 seems to be able to sleep, and the tide of the Internet in the sleepless entrepreneurial atmosphere misfits.