this is the second and 5 to help buy founder Yin Rujie chat, need English inclusion, often pauses to translate dialogue than a year ago, Yin Rujie Chinese described by leaps and bounds, the communication is very smooth and fluent, it is difficult to imagine that you are sitting in front of a Korean, only a few years the Chinese.

tradition alliance’s characteristic has decided its customer origin can only be the on-line advertiser, everybody knows, the Chinese Internet company really makes money also >

: Hello, Mr. Xu. Can you give us a brief introduction about PV.CN,

Xu: Hello, Mr. Ding,

Xu: for the League itself, for the long run, effective marketing is definitely more promising.

in China network marketing industry

is visiting PV.CN CEO today. Xu Ling asked him to introduce the effect marketing to you.

can you introduce yourself to each other,

www.pv.cn PV marketing alliance, the new project is Hangzhou ete network technology limited company, some old products easy: easy advertising alliance, special joint report believe that people are very familiar with. Expo-plast had paid attention to the rapid development of electronic commerce in Chinese market, so based on the existing network advertising products on the introduction of the PV marketing alliance, hoping to break through the existing traditional alliance mode, and the development of

for the difficulty of each country, Yin Rujie listed a ranking, if the United States business difficulty coefficient is 1, South Korea is 1.5, Japan is 2, China can reach 5.

I have 3 start-ups in the United States, although not much of a success, but also quite good, does not have the opportunity to feel the United States, Japan and South Korea market is limited, especially in 2007 saw Chinese future may have great development, but also want to have entrepreneurial experience in various countries, it to Chinese. Another important reason is <

Yin Rujie graduated from the Department of computer science of Stanford University in December 1995. He founded mySimon in 1998 and founded WiseNut in 1999. CNET bought mySimon for $700 million in February 2000. In April 2002, WiseNut was acquired by LookSmart, an American directory navigation search engine provider.

in the past 15 years, Yin Rujie founded 5 companies, in China do comparison shopping search sites to help 5 before buying, as well as the United States comparison shopping site mySimon, the U.S. search engine company WiseNut, South Korea WISEnut company, the enterprise search engine comparison shopping site Become 2005 in Japan.

these entrepreneurial achievements, and did not let Yin Rujie stop, in his view, although the United States has many opportunities for entrepreneurship, but there are few opportunities to make big enterprises, and China’s Internet is full of opportunities.

nice to meet you,


effect marketing is the future development trend, in the trend before we webmaster how to better grasp,


2007, Yin Rujie took on Korea’s successful enterprise search technology to China business, but did not succeed, until the end of December 2011 to do shopping search sites to help buy 5, just started some fame, and won the 2 round of financing.

Xu: as you say, www.ete.cn easy advertising alliance, is an early start in the domestic league, through a number of years in the country has a certain influence and visibility. Taking into account the traditional network alliance in the future for a long period of time, will still have a certain market, but the majority of the webmaster et alliance in the heart has left a deep impression of the traditional alliance, so we decided to keep the original characteristics of business continued alliance, set up a new team to the operation effect of marketing, and the original old the alliance does not conflict, but also play the role of complement and promote each other. It’s also called "keeping up with the times",


China’s first failure,

since it is so difficult, as a foreigner, why should adhere to entrepreneurship in China? In the past few years what are the insights, to see Yin Rujie about:

: for the effect of toxic marketing mode with the traditional alliance mode, according to the actual experience of you until now which do you think about the alliance itself has more benefits for the webmaster? Choose relatively before and how to


in 2000 at the same time, Yin Rujie was still in South Korea Seoul established the enterprise search engine company WISnut, South Korea currently has more than 150 home appliance using the program, the company plans this year in IPO. In 2004, Yin Rujie again entered the parity shopping website, founded in the United States Become, and in 2005 to promote Japan, has now been profitable.

poison: I’m the webmaster network. It’s poison

poison: webmaster network is poison,

The sale of mySimon

virus: pv.cn launch to see your company’s transfer strategy, according to the effect of marketing, according to the effect of accounting is the development trend of the future, but why not have the www.ete.cn to have a certain reputation in the domestic site to carry out a new mode of business

Xu: PV.CN, CEO, Xu Ling,

I am ET PV marketing alliance CEO Xu Ling English Name: walter

Xu: OK,