due to the low-end product positioning clients, and form a competitive relationship with other mature brand, leading to where the customer has been excluded from the brand supply chain. Therefore, we must establish a multi brand online mall, to the traditional brand channel closer.

      May 19th morning, VANCL announced that the company’s new shopping site "V+" (vjia.com) has been officially launched, the first on-line Lee, G-star, Mark Ed Faye and other more than 60 brands.

according to the customer, VJIA.COM currently has invested more than $50 million, will achieve the goal of independent operation, the user after the 85 Internet users, the main fashion apparel. In the old the company said: "we want to make Sanlitun online Village, online Xidan joy".

however the site classification of goods, including men and women’s shoes, outdoor sports, children’s clothing, luggage accessories, operation and creative life, as well as the designer brand, also set up a "Outlet plate", insiders said, the mall is more like a "network of department store". Chen had said in an interview, does not exclude in the product brand, set up brand channels.

it is understood that due to the low-end product positioning clients, and form a competitive relationship with other mature brand, leading to where the customer has been excluded from the brand supply chain. Therefore, we must establish a multi brand online mall, to the traditional brand channel closer.

at the same time, due to the positioning and development of original products where the brand limits the channel brand, so we will spend lots of money to build a new V+ website, and completely independent. Therefore, the future of the site is difficult to become Watsons, Carrefour and other channel brands, product brands of the integration of the store, or will be like LV and other group companies, the independent operation of the brand. (end)